Overview

The process of bringing new products, services, processes, or technical equipment to market is known as innovation. It's not only about coming up with a good concept; it's also about putting it into action to disrupt what's already out there. It might also be modest improvements to current goods or services. The process of recognizing market possibilities and accepting the risk of beginning and maintaining a firm is referred to as entrepreneurship. Entrepreneurship needs a distinct set of abilities than creativity. To expand their company, entrepreneurs must have both inventive and entrepreneurial talents, as well as the ability to acquire personnel with the necessary skills.

The Specialization in Innovation, Entrepreneurship, and Sustainability distils decades of study in psychology, sociology, marketing, strategy, and finance into a step-by-step approach for aspiring and active start-up entrepreneurs and corporate innovators. Making deliberate modifications to a company's goods, services, or processes to achieve long-term social and environmental advantages while also generating financial rewards is what sustainable innovation is all about. We offer a convincing case that anyone can be a successful start-up entrepreneur or corporate innovation if they examine themselves and the company opportunity attentively. We discuss how to establish and turn your company ideas into new companies that are long-term successes by incorporating these insights into our curriculum. Our four-course curriculum in innovation, entrepreneurship, and sustainability is designed to trace the lifetime of a new enterprise, with students honing their ideas throughout the programme. Learners can choose and work on new business ideas or corporate enterprises of their choosing, and apply the principles acquired to their own interests, thanks to the emphasis on concrete projects. For-profits, non-profits, social entrepreneurs, and government entities all benefit from this.