Overview

Digital marketing is described as the use of a variety of digital methods and platforms to reach out to clients where they spend the majority of their time: online. This refers to how firms use online tools and tactics to acquire, convert, and retain clients. We may define sustainable digital marketing as all of the strategies to promote an environmentally conscious business online in a way that is both sustainable and ethical. This entails advertising a firm's sustainable and ethical products or services, as well as environmentally friendly activities, in a way that is long-term lucrative for the company, our world, and its people. Developing a long-term digital marketing plan entails considering how to build a community and generate cash while being ethical and moral.

This course aims to promote an understanding of changing consumer attitudes and behaviour in the context of a capitalist market economy, including current unsustainable lifestyles and consumption and the emergence of new forms of consumption, how marketing can create value sustainably, the role of marketing and marketers in meeting net-zero objectives, incorporating sustainability into marketing activities and strategies; in order to respond to a changing consumer environment.